How to Sell Your Own Divi Child Themes Online
Selling Divi child themes can be a profitable business if you have the right strategy in place. With Divi being one of the most popular WordPress themes, there is a high demand for custom child themes that offer unique designs and functionality. In this guide, we’ll walk you through the step-by-step process of creating, marketing, and selling your own Divi child themes online.
Step 1: Understand What a Divi Child Theme Is
A Divi child theme is a separate theme that inherits the functionality of the parent Divi theme while allowing developers to make modifications without losing changes during theme updates. A child theme is particularly useful for those who want to customize layouts, add unique features, or enhance performance.
Why Sell Divi Child Themes?
Growing demand for pre-designed website solutions
Saves development time for buyers
Potential for passive income
Ability to create unique designs for specific industries
Step 2: Create a High-Quality Divi Child Theme
Before selling your child theme, you need to ensure that it is well-designed, functional, and optimized for performance.
Essential Features of a Divi Child Theme
Unique Design – Your theme should stand out from the default Divi layouts.
Fully Responsive – Ensure that your theme looks great on all devices.
Speed Optimization – Optimize images, code, and scripts for fast loading.
SEO Best Practices – Proper use of heading tags, schema markup, and metadata.
Custom Features – Add custom CSS, JavaScript, and PHP to enhance functionality.
Easy Installation – Provide clear installation and setup instructions.
Tools Needed to Create a Divi Child Theme
Divi Theme – The parent theme is required for your child theme to work.
Code Editor – Use software like Sublime Text or VS Code.
FTP Client – To upload files (e.g., FileZilla).
Image Optimization Tools – TinyPNG or ShortPixel.
Testing Environment – Use LocalWP or a staging site to test your theme.
Step 3: Package Your Divi Child Theme
Once your theme is designed and tested, it’s time to package it for sale.
What Should Be Included in Your Theme Package?
Theme Files – CSS, PHP, JS, and image assets.
Divi Layouts (JSON Files) – Pre-designed sections and pages.
Demo Content – Sample pages and images.
Documentation (PDF/HTML) – A guide on how to install and customize the theme.
License Information – Define whether it’s GPL-compatible or has a custom license.
How to Package Your Theme
Place all files in a folder.
Compress the folder into a .zip file.
Double-check the file structure to ensure everything is included.
Step 4: Set Up a Sales Platform
You need a platform to showcase and sell your Divi child themes.
Where to Sell Your Divi Child Themes?
Your Own Website – Best for branding and full control over pricing.
Divi Marketplace (Elegant Themes Marketplace) – Official marketplace for Divi products.
Third-Party Marketplaces – Sites like TemplateMonster, Creative Market, and ThemeForest.
Freelance Platforms – Offer custom Divi child themes on Upwork, Fiverr, and PeoplePerHour.
How to Set Up Your Own Website to Sell Themes
Choose a Domain & Hosting – Use providers like SiteGround or Bluehost.
Install WordPress & Divi – Set up your main website.
Use Easy Digital Downloads (EDD) or WooCommerce – To manage sales and downloads.
Create a Product Page – Add demo previews, pricing, and a purchase button.
Set Up Payment Gateway – Use PayPal, Stripe, or other payment processors.
Step 5: Market Your Divi Child Theme
Marketing is key to getting sales. Here are some strategies to promote your theme effectively.
1. Optimize for SEO
Use keyword-rich product descriptions.
Add meta titles, descriptions, and alt text for images.
Write blog posts related to Divi and WordPress themes.
2. Leverage Social Media
Share your theme on Facebook Groups, Instagram, and Pinterest.
Join Divi-related communities and showcase your work.
Run ads on Facebook or Google for targeted visibility.
3. Create Video Tutorials
Upload installation and customization guides on YouTube.
Show the benefits of your theme in a video demo.
4. Offer Discounts & Promotions
Run limited-time discounts to attract early buyers.
Provide a free lite version to gain trust and upsell the full version.
5. Get Reviews & Testimonials
Ask early buyers for feedback.
Display positive reviews on your sales page.
Step 6: Provide Customer Support
Offering excellent customer support can lead to better reviews and repeat customers.
Support Channels to Offer:
Email Support – Respond to queries within 24 hours.
Documentation & FAQs – Provide a detailed setup guide.
Live Chat Support – Use chat widgets for quick assistance.
Private Community or Facebook Group – Engage with customers.
Step 7: Scale Your Business
Once you start making sales, focus on growing your business.
How to Scale?
Launch More Child Themes – Create new themes for different industries.
Offer Customization Services – Help clients modify themes.
Create Subscription Plans – Sell access to a bundle of child themes.
Affiliate Marketing – Partner with influencers to promote your themes.
Conclusion
Selling Divi child themes online is a lucrative opportunity for web designers and developers. By focusing on creating high-quality themes, choosing the right marketplace, and implementing effective marketing strategies, you can turn this into a profitable business. Start today, and build a brand around your unique Divi designs!
Would you like help creating a product page or marketing strategy for your child themes? Let me know how I can assist!